Layered by Mark Grattan

Contract textiles rarely gets a seat in fashion and culture media. Placing Mark Grattan's Layered collection meant finding a publication whose eye matched the designer and his distinctive work.

Putting Grattan's debut textile collection in front of an audience that doesn't usually see it meant building the relationship with PIN-UP Magazine into a full media partnership: an editorial feature, a campaign shoot, coordinated social coverage, and an exclusive launch party on PIN-UP's guestlist.